Frequently Asked Questions
It’s an OOH project that turns a static street poster into a functional aid for lost dogs by releasing food scent and providing water, helping keep strays in one place until owners can find them.
A built-in mechanism releases the smell of food to attract dogs, while a water bowl beside the unit keeps them calm and hydrated, increasing the chances that owners or rescuers will spot them.
The first unit was installed in Zagreb, in an area where people frequently walk their dogs and where the likelihood of encountering lost or stray animals is higher.
The activation is part of a broader campaign promoting Hrvatski Telekom’s GPS locator for pets, making the product promise tangible by showing how technology and smart design can support real-life situations when a pet goes missing.
That outdoor media can move beyond awareness to become real utility. By grounding creativity in behavior and community needs, brands can create campaigns that are memorable, helpful, and aligned with their technology and services.
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