Frequently Asked Questions
It’s a BUILDHOLLYWOOD collaboration with artist Trackie featuring a Nokia-style flyposted design that reads “Boys will be what we teach them to be,” highlighting that masculinity is learned, reinforced, and performed.
Because street placement creates interruption and accessibility, reaching everyday audiences and sparking conversations that galleries and curated spaces often don’t.
The piece uses a retro Nokia 3310-inspired interface and pixel-style typography, including a “SEND” prompt that frames the message like a shared text.
It shows how OOH can function as cultural infrastructure, using city walls and billboards to distribute ideas, not just advertisements.
Trackie points to the financial reality facing working-class artists — studio space, materials, and time add up, and without backing, sustainability becomes the biggest barrier.
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