Frequently Asked Questions
To celebrate its 1st birthday, Myntra transformed a traditional billboard into a real cake, inviting people to grab a spoon and discover that the ad was completely edible.
Because it goes beyond visuals and uses taste, touch, and participation to create a memorable OOH experience that people want to photograph, share, and talk about.
Instead of a static message, the billboard becomes an interactive object in the city—blending outdoor media, live experience, and social content in one execution.
As people tasted the billboard and filmed their reactions, Instagram, TikTok, and other platforms amplified the stunt organically, extending the reach far beyond the physical site.
That bold, participatory ideas—especially those that turn OOH into a multisensory experience—can generate strong engagement, PR value, and brand recall with a single iconic placement.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Comments
Be the first to comment.