Quick answer: Audi’s Car Couture campaign with BBH swaps glossy car ads for a fashion-inspired flat lay, proving OOH can merge style with performance.
Frequently Asked Questions
The campaign reimagines Audi car parts as a dressmaking flat lay pattern, linking performance and craftsmanship to high fashion design.
It was developed by BBH and illustrated by James Carey, in collaboration with a professional pattern cutter.
It breaks automotive advertising norms by connecting cars to fashion, showing innovation beyond glossy car shots.
The campaign leverages OOH and DOOH placements during fashion week, ensuring Audi’s presence in cultural and style-focused moments.
That stepping outside category conventions and tapping into cultural conversations can elevate brand relevance and visibility.
Bottom line: By blending high fashion with automotive design, Audi and BBH showcase craftsmanship and innovation through OOH creative, redefining automotive advertising.
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#Audi
#CarCouture
#BBH
#OOH
#Design
#AutomotiveAdvertising
#FashionWeek
Written by: Editorial Team — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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