Cadbury turns Piccadilly into a chocolate dream with a melting Dairy Milk billboard.

A Taste You Can See

Cadbury Dairy Milk mesmerizes London with a melting square of chocolate in the heart of Piccadilly Lights. The slow-motion film highlights the indulgent richness of their signature chocolate bar, turning advertising into visual poetry.

DOOH Magic on City Streets

Created by VCCP and directed by Dan Tobin Smith, this campaign brings life to Digital Out-of-Home (DOOH). Every 10 minutes, pedestrians watch a creamy square melt in 40 seconds, evoking warmth, flavor, and nostalgia.

Is Billboard Advertising Worth It?

Premium spaces like Piccadilly demand higher billboard advertising prices, but the ROI in brand visibility and emotional engagement makes it worth every penny. Understand more about billboard advertising rates to optimize your strategy.

BM Outdoor—Your OOH Partner

We specialize in effective outdoor advertising across the U.S. and Canada. From billboards to digital screens, our services are designed to elevate your brand’s visibility with powerful campaigns and data-backed strategies.