Ramp has launched a bold out-of-home (OOH) campaign in New York City, transforming the everyday pain point of messy receipts into a clear and playful message: “Now Receipts Organize Themselves.” With a striking yellow backdrop and oversized receipts as the focal point, Ramp showcases how its finance automation software makes business administration effortless.
Cadbury has unveiled a bold out-of-home (OOH) campaign across the UK, celebrating some of the nation’s most iconic heroes through its new brand platform: “All Heroes, No Zeros.” Created by global creative agency VCCP, the campaign highlights Cadbury Heroes as the ultimate brand for sharing, where every chocolate has earned its place — no fillers, no hierarchy, and no least-loved flavor left behind.
What’s the idea behind this campaign?
The concept draws from a cultural insight: while other assortment brands may have fan favorites and forgotten pieces, Cadbury Heroes is different. Every chocolate in the tub is loved. The campaign humorously positions Heroes as the treat where “all heroes count”, making it a symbol of unity and celebration.
How was the idea executed?
The campaign rolled out with a series of high-impact OOH activations, including the iconic Piccadilly Lights in London. Cadbury reimagined the UK’s most legendary groups — from Queen and Arsenal Women Football Club, to Santa’s reindeers, Robin Hood’s Merry Men, and even the cast of Pride & Prejudice — as Heroes chocolates. Each group underlined the campaign’s playful idea: All Heroes, No Zeros.
Why is this execution unique?
By tapping into music, history, sport, and culture, Cadbury connects its brand with beloved national icons. The execution doesn’t just sell chocolate; it transforms Heroes into a cultural metaphor where every piece — and every person — matters.
How does it connect with audiences?
The campaign resonates by celebrating groups that audiences already admire. Whether through sports teams, legendary bands, or timeless fictional characters, Cadbury shows that Heroes is the chocolate assortment that brings people together. The use of OOH billboards ensures massive visibility, reinforcing Heroes as a brand built on sharing and inclusion.
Final thoughts: OOH as cultural storytelling
With “All Heroes, No Zeros”, Cadbury demonstrates how OOH can turn a brand platform into cultural storytelling. By merging humor, heritage, and iconic imagery with high-impact outdoor formats, the brand proves that the sweetest campaigns are those where everyone gets to be a hero.
FAQs about this campaign
What is Cadbury’s ‘All Heroes, No Zeros’ campaign?
It’s an OOH campaign across the UK celebrating cultural icons by reimagining them as Cadbury Heroes chocolates, reinforcing the idea that every piece is a favorite.
Why does this campaign stand out?
Because it blends pop culture, sport, and history with outdoor advertising, turning Heroes into a cultural metaphor where everyone counts.
How does OOH play a role?
By taking over iconic locations like Piccadilly Lights, the campaign ensures high visibility and cultural resonance in public spaces.
What message does Cadbury deliver?
That Heroes is the assortment where no chocolate is left behind, making it the ultimate symbol of sharing and inclusion.
What can brands learn from Cadbury?
That connecting with culture and heritage through OOH can amplify brand values, create shareable moments, and strengthen emotional bonds with audiences.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
