Frequently Asked Questions
It’s the brand’s first-ever global campaign titled ‘Seek What Is Unique,’ created by Havas London to celebrate individuality and the modern spirit of Japan through cinematic storytelling.
Because it marks the beginning of Asahi Super Dry’s global identity — connecting markets across Asia, Europe, and Australia under one unified creative vision.
The 90-second hero film was directed by award-winning duo Alaska, produced by Iconoclast, and shot across Tokyo’s neon-lit streets, alleys, and rooftops.
OOH executions extend the cinematic tone of the film, transforming billboards and urban screens into reflections of Tokyo’s dynamic energy and modern design aesthetic.
It encourages audiences worldwide to embrace originality, creativity, and discovery — values that define both modern Japan and Asahi’s distinct brewing philosophy.
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