Carolina Herrera Launches La Bomba with London’s First Large-Scale 3D OOH Campaign · 2025-12-03 · 4 min read · By Zanni GA — BM Outdoor
Carolina Herrera Launches La Bomba with London’s First Large-Scale 3D OOH Campaign
Zanni GA — BM Outdoor 2025-12-03 4 min read#OOH#Outdoor Advertising
Quick answer: Carolina Herrera’s La Bomba launch becomes London’s first large-scale 3D OOH campaign, with butterflies bursting from 150+ digital screens and a full Oxford Circus station takeover.
Frequently Asked Questions
It is a large-scale 3D OOH activation across London, featuring butterflies bursting from digital screens to introduce the brand’s new fragrance, La Bomba.
Because it is the first time a luxury brand has executed 3D content at scale across Transport for London’s digital network, covering over 150 screens and key transit hubs.
Digital screens with 3D effects, bespoke escalator Ribbon screens, and a full platform poster takeover at Oxford Circus station.
To bring La Bomba’s storytelling to life through immersive visuals, increasing reach, affinity, and impact among London commuters.
That combining 3D DOOH with large-scale coverage and strong visual identity can transform a product launch into a memorable cultural moment.
Bottom line: In partnership with Global, Carolina Herrera activated a groundbreaking 3D outdoor campaign across London’s TfL network. Dynamic butterflies, bespoke escalator Ribbon screens, and an Oxford Circus domination brought La Bomba’s storytelling to life, setting a new benchmark for luxury OOH creativity.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Comments
Be the first to comment.