Celsius Energy is booming in gyms and online, but its outdoor presence in the U.S. remains untapped.
Celsius: A Digital Success Missing Outdoor Presence
Celsius has become one of the fastest-growing energy drink brands in North America, thriving in gyms, retail, and social media ads. But compared to giants like Coca-Cola or Pepsi, Celsius has almost no billboard or outdoor advertising footprint. This creates a rare opportunity: California’s vibrant OOH market could turn Celsius into a mainstream cultural icon, just like Red Bull did with extreme sports.
OOH Trends in California
California is one of the most high-impact outdoor markets in the world. From the giant digital billboards of Los Angeles to the tech-driven murals in San Francisco and the beachside transit ads in San Diego, the state is a showcase for bold creativity. While brands like Tesla deliberately avoid OOH, Celsius could stand out by filling that gap and targeting health-conscious millennials and Gen Z consumers.
Murals and Billboards in Los Angeles
Los Angeles is a city of icons and visual culture. Imagine large-scale murals in Venice Beach painted with Celsius’ vibrant branding, paired with digital billboards along Sunset Boulevard. Similar to how Nike leverages artistic wallscapes, Celsius could create a fitness-meets-lifestyle narrative that resonates with California’s wellness community.
Digital Screens in San Francisco
As the tech capital, San Francisco thrives on innovation-driven advertising. Placing Celsius on dynamic digital screens around SoMa and Union Square would connect the brand with young professionals and startup culture. Like Shein, which experimented with moving billboards, Celsius could use programmatic DOOH to target the right audiences at the right times.
