Frequently Asked Questions
It’s a creative OOH campaign that overlays Coca-Cola’s wave onto Foster’s Hollywood’s iconic dishes, celebrating the brand’s return after nearly two decades.
Because it turns Coca-Cola’s iconic visual identity into a playful reinterpretation using food textures, creating a witty crossover between beverage and food culture.
At Madrid’s Avenida de América transport hub, featuring a triptych: one giant banner and ten advertising cube sides for maximum visibility.
Marketing Director Alexis Chauvin called it a celebration of the product itself, representing it with both beauty and imperfections as the soul of the business.
Executive Creative Director Álvaro López explained that Coca-Cola’s return was a milestone deserving of an iconic campaign approached in a conceptual and standout way.
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