Frequently Asked Questions
It is a collaboration between Corona and airline Wingo that turns the brand’s iconic beach advertising visuals into real travel destinations that people can actually visit.
Because it goes beyond classic branding: instead of just showing an aspirational beach scene, the billboards now promote a real trip to the exact locations where the ads were originally shot.
OOH works as a window into the destination. Large-format billboards and digital screens show Corona’s world and, through Wingo, connect that world to a concrete call to travel.
Corona’s visual universe is unique and deeply recognized. By owning those locations together with Wingo, the campaign creates a travel product that other airlines cannot easily replicate.
That strong brand worlds can become real products. When OOH is used strategically, it can move from showing a lifestyle to enabling an experience, blending storytelling, tourism and commercial impact.
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