Crocs and Krispy Kreme team up for a playful OOH campaign in New York City, turning street furniture into mouthwatering advertising moments.
When Comfort Meets Glaze on the Streets of New York
The streets of New York just got sweeter. In a bold and playful move, Crocs and Krispy Kreme have joined forces to launch an Out-of-Home (OOH) campaign that transforms everyday street furniture into eye-catching brand statements.
A Glazed and Amazed Street Takeover
The campaign features vibrant visuals of Crocs footwear styled with Krispy Kreme's iconic doughnuts, complete with sprinkles and glaze. Displayed across high-visibility locations in New York City, these ads turn the mundane wait at a bus stop into a colorful brand experience.
@krispykremeuki Step into Krispy Kreme® in your iconic Crocs™ and score 50% off any dozen!* Offer available between 5th-11th August - Subject to availability. T&C’s apply.
♬ original sound - KrispyKreme UK
Street Furniture as Brand Canvas
By using New York’s street furniture—bus shelters and public display panels—as the canvas, the campaign brings the Crocs x Krispy Kreme partnership directly to urban audiences. The bright yellow backgrounds and playful designs stand out amid the city’s bustling streets, making it impossible to miss.
Blending Fashion and Food Culture
This collaboration is more than just a quirky visual—it’s a fusion of two beloved brands from completely different worlds. Crocs brings comfort and style; Krispy Kreme brings indulgence and joy. Together, they’re creating a memorable cultural moment that appeals to sneakerheads, foodies, and street style enthusiasts alike.
