Denver launches a bold climate campaign using outdoor media, public engagement, and local partnerships to inspire collective action.
Do More. Do Less. Do Something.
The climate crisis is no longer a distant threat—it's here. And in Denver, most residents agree it's time to act. But many simply don’t know where to begin. That’s why the city has launched a powerful new campaign titled “Do More. Do Less. Do Something.” to guide, inspire, and unite its citizens around meaningful climate action.
Created by local agency Sukle for Denver’s Office of Climate Action, Sustainability, and Resiliency, the campaign transforms confusion into clarity. Its message encourages people to do more of what helps the planet, less of what harms it—and to at least take one action, no matter how small.
Outdoor Media as the Messenger
With over 200 placements across the city, the campaign uses out-of-home media in creative and tangible ways. Bus shelters, billboards, and bike racks don’t just display messages—they embody them. Pollution-free rides, permanent bike installations, and more serve as physical symbols of progress and accessibility.
Real Actions, Real Partners
Denver's climate push goes beyond ads. It includes a fashion collection made from upcycled clothes in partnership with Goodwill of Colorado, as well as a custom eco-conscious ice cream flavor created with a local creamery. These efforts prove that taking action can be fun, engaging, and community-driven.
Small Wins Add Up
The campaign’s biggest strength is its inclusivity. By recognizing that not everyone can overhaul their lifestyle overnight, it validates tiny efforts—like turning off lights, biking to work, or reusing containers. Every headline spread across the city is a reminder that change doesn’t require perfection.
Denver Sets the Tone
While many cities are staying quiet on climate, Denver is getting loud. Through bold messaging and visible street-level impact, the city is positioning itself as a national leader in public engagement for environmental change. This isn’t just advertising—it’s a movement in motion.
