Greenpeace and elvis launch a bold DOOH protest campaign across the UK, defending freedom of expression with lifelike activists on digital billboards.
Digital Protest That Can’t Be Silenced
As the right to protest peacefully comes under threat, Greenpeace and creative agency elvis respond with a bold OOH campaign: “They Can’t Arrest This Billboard.” This simultaneous digital protest across London, Manchester, and Glasgow allows activists to speak out safely and powerfully through digital out-of-home advertising.
Billboards That Speak for Freedom
The campaign transforms DOOH screens into virtual protest spaces, featuring realistic representations of activists such as Khalid Abdalla (Palestinian rights), Dr. Helen Salisbury (public healthcare), Andy Greene (disability rights), Andrew McParland (climate action), Jen Reid (Black Lives Matter), and Sahanika Ratnayake (environmental justice). It’s launched in partnership with Amnesty International UK, Friends of the Earth, and Liberty.
A Virtual March on Real Streets
Pedestrians encounter a sequence of different protesters on digital screens, simulating a real-life demonstration. This innovative use of outdoor advertising shows how Outdoor advertising companies can amplify urgent causes with creativity and visibility. Each screen functions as a digital protest sign, reflecting the commitment of individuals who have taken action before—and continue to fight for justice.
Protecting Protest Through Creativity
The campaign directly responds to recent UK legislation that threatens the freedom to protest by criminalizing peaceful demonstration. Instead of backing down, this project finds a powerful workaround: use public advertising space to uphold public voice. The result is a visually striking and emotionally resonant campaign that turns city streets into a stage for civil liberties.
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