Disney+ launches Alien Earth with a 3D OOH installation at Perisur, blending cinema, retail, and outdoor advertising in a breathtaking spectacle.
A Cinematic Landing
Mexico City’s night skyline welcomed a new protagonist: a towering xenomorph climbing a glowing structure at the Perisur roundabout. The bold stunt, produced for the launch of Alien Earth on Disney+, transformed the mall’s entrance into a movie scene that instantly drew eyes and phones.
The intervention wasn’t just advertising—it was an experience. By creating a striking cinematic moment in a high-traffic area, Disney+ delivered a teaser that blurred the lines between promotion and storytelling.
3D Intervention That Breaks Routine
The installation recreated an incandescent industrial capsule from which the alien bursts out, complete with sculpted volume and an extended tail pointing toward vehicle traffic.
Warm lighting from the capsule’s interior contrasted against the night sky, amplifying its visual power. Designed for social media virality, the piece multiplied its reach through photos and videos shared online, proving once again that 3D OOH can dominate both the street and digital timelines.
OOH Meets Entertainment Marketing
This creative activation positions Disney+ as a leader in blending streaming launches with outdoor spectacle. By merging cinema, retail, and OOH, the campaign redefined how audiences experience premieres in physical spaces.
More than just an ad, the Alien Earth stunt demonstrates how immersive 3D advertising can make people stop, record, and remember—turning the street into part of the storyline.
