An alternate version of the “Five Nights at Freddy’s 2” movie poster has recently surfaced online, immediately catching the attention of the FNAF fan community. Shared by FNAF Cinematic Universe, the discovery reveals a version of the poster that differs subtly—but meaningfully—from the main official artwork currently being used in promotion.
While the overall tone and atmosphere remain familiar, these visual changes offer a rare glimpse into the creative process behind the film’s marketing and how different executions may have been tested before the final release.
@whoaamusic Freddy Fazbear in traffic #fivenightsatfreddys #fnaf #freddyfazbearspizzaria #heyfreddy ♬ Hey Freddy (Sped Up) - Whoaa
A noticeable shift in character scale
One of the most striking differences in the alternate poster is the scaling of the Faztalker character. Its size and placement appear adjusted compared to the main poster, subtly changing the visual hierarchy and the way the eye moves across the composition.
These types of changes are common in early or experimental poster designs, where studios explore how character prominence can influence mood, tension, and audience focus.
A stripped-back design without studio credits
Unlike the official poster, this alternate version features no Blumhouse logo, no bottom billing credits, and no visible release date. The absence of these elements gives the artwork a cleaner, more minimalist feel.
This strongly suggests the poster may have been an early concept, a teaser-style asset, or an internal draft created before final marketing details were locked in. Studios often produce multiple variations like this before selecting the version that will represent the film publicly.
@fnaftastic_87 A billboard has shown a new look at the human marionette in the FNaF 2 movie. . . . #fnaf #fivenightsatfreddys #fnafnews #fyp #fnafmovie ♬ Five Nights at Freddy's - The Newton Brothers
A larger logo and stronger franchise emphasis
Another key difference is the larger “Five Nights at Freddy’s 2” logo, which dominates the composition more than in the main poster. This design choice puts the franchise name front and center, relying heavily on brand recognition.
Following the success of the first film, the title itself has become a powerful draw. Enlarging the logo reinforces the sequel’s identity and signals confidence in the strength of the brand.
Conclusion
The discovery of this alternate Five Nights at Freddy’s 2 poster highlights how even small design decisions can shape the way a film is perceived before release. For fans, it offers a fascinating behind-the-scenes look at the marketing evolution of the sequel.
Whether this version was an early draft or an unused concept, it has already succeeded in reigniting conversation and anticipation—proving that in the world of FNAF, every detail matters.
@whoaabizpizza New FNAF movie billboard spotted !! Loving this one !!! #fivenightsatfreddys #fnaf #fnaf2movie #freddyfazbearspizzaria ♬ Hey Freddy (Sped Up) - Whoaa
FAQs about this campaign
What is the FNAF billboard campaign?
It’s an outdoor advertising activation where Five Nights at Freddy’s animatronics appear on city billboards, bringing the horror of the franchise into real-world urban environments.
Why are billboards effective for horror marketing?
Because unexpected visuals in public spaces create tension and immersion, making audiences feel like the story is invading their everyday reality.
What makes this OOH execution stand out?
The campaign uses familiar city settings and transforms them into eerie scenes, making the animatronics feel present, watchful, and unsettling.
How did fans react to the billboards?
Fans quickly shared photos and videos on social media, turning the billboards into viral moments and fueling anticipation for the movie.
What can brands learn from this FNAF campaign?
That strong IP, paired with immersive OOH placements, can turn simple billboards into cultural moments that extend far beyond traditional advertising.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.