Saatchi & Saatchi NZ: Home Is Where the Art Is · 2025-11-05 · 4 min read · By Zanni GA — BM Outdoor
Saatchi & Saatchi NZ: Home Is Where the Art Is
Zanni GA — BM Outdoor 2025-11-05 4 min read#OOH#Outdoor Advertising
Quick answer: Saatchi & Saatchi NZ celebrates its move after 35 years at The Strand with an OOH campaign—‘Home is where the art is’—showing that creativity isn’t tied to a building but to the people who make it.
Frequently Asked Questions
An OOH campaign by Saatchi & Saatchi NZ marking its relocation, celebrating the idea that creativity moves with its people—not a building.
After 35 years at The Strand, the move is a cultural moment. The campaign honors that legacy and energizes the next chapter at Sale Street.
By turning Auckland into a canvas with bold visuals that echo the agency’s heritage while inviting the city to share in the transition.
Saatchi & Saatchi is strengthening connections with emerging New Zealand artists through a new partnership with the NZ Art Foundation.
Moments of change can be powerful brand stories—own them with simple, emotive OOH and partnerships that reflect your cultural values.
Bottom line: Publicis Groupe Aotearoa relocated its Auckland agencies and Saatchi & Saatchi marked the milestone with an out-of-home celebration. ‘Home is where the art is’ pays tribute to The Strand’s creative legacy, reframes the new Sale Street HQ as a living gallery, and deepens ties with emerging New Zealand artists via a partnership with the NZ Art Foundation. The work underscores a simple truth: creative culture moves with its community.
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