The AA partners with Jurassic World Rebirth for a bold Out of Home campaign featuring life-sized dinosaurs near the London Eye.
A Prehistoric Threat Meets Modern Confidence
There’s nothing like seeing a giant dinosaur in the middle of London to make you appreciate your roadside assistance. That’s the thrilling energy The AA brings with its cinematic “Jurassic World Rebirth” OOH campaign—launched just as the film roars into UK cinemas.
OOH Advertising That Stands Tall
With massive builds and digital screens showcasing iconic creatures like the Titanosaurus and T. rex, this out-of-home campaign fuses blockbuster excitement with brand reassurance. The creative execution turns everyday streetscapes into high-stakes movie moments—proving that with The AA, you’re always prepared for the unexpected.
Strategic Location, Maximum Visibility
The star installation landed on Southbank, right next to the London Eye, where thousands of pedestrians, tourists, and commuters cross paths daily. This high-footfall area gave the build prime visibility over the weekend, making it a photo-worthy attraction and sparking instant online buzz.
Creative Forces Behind the Dinosaurs
The campaign was conceived by The Gate London, with media planning and buying by the7stars, and brought to life by the experiential experts at New Substance. Together, they transformed the AA’s message into a cinematic encounter—bold, fun, and larger than life.
Jurassic Scale Meets Everyday Protection
By partnering with Universal Pictures and Amblin Entertainment, The AA seamlessly tapped into the cultural momentum of Jurassic World Rebirth. The result? A campaign that connects with families and action movie fans while reinforcing the brand’s promise of driver safety, no matter how wild the road gets.
More Than a Poster—It’s Cinematic Safety
The AA’s campaign doesn’t just promote coverage—it roars with bold confidence. With creative rooted in its “It’s OK, I’m with The AA” platform, the visuals evoke both humor and heroism. The hashtag #WithTheAA keeps the message alive across social platforms, extending its impact far beyond the billboard.
