Farrow & Ball brings new shades to the streets with “Bringing Our New Colours to Life in London,” a series of hand-painted murals transforming ordinary walls into immersive art pieces. Rather than launching its new palette through conventional media, the brand turns London’s façades into giant colour cards, creating an illusion that invites viewers to step inside. Through craftsmanship, scale, and urban placement, the campaign elevates paint from product to experience.

Turning swatches into architectural storytelling

The campaign features oversized colour books, sample strips, and paint elements rendered as sculptural wall illusions. From afar, the murals appear three-dimensional — sheets unfurling, brushes leaning, and sample cards cascading outward. Up close, the viewer discovers every stroke was made by hand, reinforcing Farrow & Ball’s commitment to detail and artisanal methods.

By translating something as small as a paint sample card into monumental public art, the brand reframes colour as something you can walk past, touch with your eyes, and live alongside.

OOH designed to feel crafted, not printed

In a world of digital billboards and mass-produced surfaces, these murals stand out through texture and craftsmanship. Their dimensional illusion stops pedestrians, creating a moment of curiosity rather than interruption. The visual language is soft but deliberate, positioning paint as a design lifestyle rather than a utility product.

Whether rising over Battersea, Wimbledon, Notting Hill, or Richmond, each mural becomes both landmark and invitation — drawing people toward nearby showrooms to explore the colours firsthand.

Outdoor and retail working together

Each installation is strategically placed within walking distance of a Farrow & Ball studio or showroom. After seeing the mural’s colour stories unfold, visitors can step inside to collect colour cards, browse tonality, or purchase sample pots. The street becomes the first touchpoint, the store the second, and the home the final canvas.

This creates a feedback loop between environment and brand, demonstrating how OOH can move beyond awareness and directly into participation.

Colour as inspiration, not just application

More than promotion, the campaign expresses a belief: colour has emotional presence. The murals become public sculptures, encouraging homeowners and designers to think beyond swatches and into atmosphere, mood, and identity. The tone is inviting rather than persuasive, reinforcing Farrow & Ball’s philosophy of craftsmanship, thoughtfulness, and longevity.

The execution proves that when paint becomes art in public space, it earns meaning before it meets the brush.

Final thoughts

With “Bringing Our New Colours to Life in London,” Farrow & Ball presents its palette through scale, texture, and urban engagement. The murals feel alive — not just as advertisements, but as neighbourhood additions and artistic landmarks. The result is a campaign that honours craft and transforms discovery into experience, inviting Londoners to see colour differently before choosing it for their own walls.