Magnum celebrates summer in Helsinki with a giant 3D ice cream installation, combining art and outdoor advertising for an unforgettable urban moment.
3D Outdoor Advertising That Melts Hearts
This campaign wasn’t just about visuals — it was about creating a sensory moment in the urban landscape. Magnum’s signature chocolate-covered ice cream was transformed into an irresistible sculpture, making people stop, stare, and snap photos.
Bringing Cool Energy to the Streets
As temperatures rose, the Magnum tram shelter installation became a landmark of summer in Helsinki — drawing media attention, social media buzz, and thousands of selfies. More than just an ad, it became an urban attraction.
The message was clear: it’s time to indulge. The campaign reminded city dwellers that summer is better with chocolate, and Magnum is here to deliver that iconic experience.
Impact and Engagement
Executed in collaboration with WPP Media Finland, the campaign reflects a growing trend in experiential outdoor advertising. Instead of blending in, it dares to stand out — literally.
It’s a strong case study in using urban infrastructure in new and surprising ways, proving that billboards and shelters can become art installations that spark joy and conversations.
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