Maybelline and Blinkit launched a clever OOH campaign with a smudged-text billboard to promote Sky High Mascara’s smudge-proof power across India.
A Billboard That Smudges—But Not Your Mascara
Outdoor advertising meets makeup genius in this clever campaign by Maybelline New York and India’s fast-delivery platform Blinkit. In a standout OOH execution, the billboard text appears dramatically smudged—hinting at makeup gone wrong. But just below, the real message hits: “But your mascara won’t.”
Sky High Mascara, Delivered in 10 Minutes
Featuring Sky High Mascara, the ad assures consumers that while the billboard may be messy, their lashes won’t be. And thanks to Blinkit, they can get their smudge-proof mascara delivered in just 10 minutes. It's a message that’s as quick as the product itself—and hard to miss.
Smart, Eye-Catching OOH Advertising in India
This campaign proves that bold creative and contextual design can make billboard advertising both playful and persuasive. By using the medium to reflect the product's promise—no smudges where it matters—Maybelline and Blinkit deliver not just makeup, but a masterclass in out-of-home marketing.
