A New Era for DOOH Advertising in High Schools

Vistar Media, a global leader in out-of-home (OOH) media solutions, has announced a groundbreaking partnership with NextGrad, North America’s largest and only higher education advertising network operating exclusively inside high schools. This collaboration marks a significant step forward in digital out-of-home (DOOH) advertising, enabling NextGrad to streamline its operations across more than 1,100 high schools in the United States and Canada.

Seamless Integration with Vistar’s Technology

Through this partnership, NextGrad has integrated Vistar’s Ad Server, Player, and supply-side platform (SSP) to enhance its DOOH capabilities. The transition has already been completed in the U.S., with expansion into Canadian schools expected to be finalized by 2025. This move allows NextGrad to optimize its network, improve ad delivery, and enhance reporting capabilities for advertisers targeting Gen Z and Gen Alpha students.

Industry Leaders Speak on the Partnership

Eric Lamb, SVP of Enterprise Solutions at Vistar Media, emphasized the impact of this collaboration:

“We are thrilled to support NextGrad in bringing their unique value proposition to life. This partnership reinforces Vistar’s commitment to powering innovative DOOH networks and showcases the strength of our technology in delivering secure, scalable, and reliable solutions. Together, we’re helping NextGrad expand their reach while driving meaningful engagement with their audiences.”

NextGrad’s network, which delivers over 1.3 billion annual impressions, has seen significant efficiency improvements since migrating its 350+ screens to Vistar Media’s SSP within just 90 days. The transition has resulted in faster creative uploads, enhanced reporting capabilities, and a more secure and reliable platform for school districts.

A Game-Changer for NextGrad

Michael Margolies, President & CEO of NextGrad, highlighted the benefits of switching to Vistar’s software solutions:

“Switching to Vistar Media’s software solutions has been a game-changer for our business. Our old content management system was 10 times slower. This partnership has made everything more efficient—from managing our network to troubleshooting on our terms, freeing up our team to focus on driving value for our partners.”

He further noted:

“We looked at Vistar as one of the gold standards in the industry and wanted to partner with someone who could elevate us as a brand. The support we’ve received has only confirmed we made the right decision. Vistar’s team is on our side, helping us grow and innovate. It truly feels like we’re all in this together.”

Enhanced Advertising Opportunities in High Schools

NextGrad’s DOOH network features strategically placed digital advertising kiosks inside high schools, ensuring high visibility and engagement during school hours throughout the academic year. With Vistar’s cutting-edge technology, NextGrad has improved its ability to manage inventory, distribute ads, monitor its network, and deliver unmatched efficiency to its advertising partners, including colleges, universities, and military organizations.

This partnership sets a new benchmark for DOOH advertising in the education sector, offering advertisers a powerful way to connect with younger audiences while ensuring seamless and secure ad delivery. As the collaboration continues to evolve, NextGrad and Vistar Media are poised to drive innovation and efficiency in digital out-of-home advertising across North America.

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