Olivia Rodrigo lit up New York City with a special performance in collaboration with American Express (AMEX). The immersive OOH campaign carried the message: “There’s Nothing Like OR in NYC”, turning the city streets into a tribute to her artistry and connection with fans.
Music meets the streets
For this collaboration, Olivia Rodrigo merged her pop identity with New York’s urban culture. Large-format posters and billboards featuring bold typography and minimalist design took over iconic spots in the city, delivering a visual statement that resonated with locals and visitors alike.
This strategy showed how music and brands can come together through OOH activations that feel like cultural moments rather than simple ads.
@adweek NYC Livies, this one is for you. 💜 Olivia Rodrigo and American Express teamed up for an interactive experience that allows Amex Platinum Card Members the chance to snag tickets to her show this week. Three pop up mirror installations have appeared in SoHo, Williamsburg, and the East Village with instructions for how to secure tickets to her show this Thursday, October 23. We’ve got the location for the SoHo mirror! 📍 465 W Broadway See you out there! @Olivia Rodrigo @American Express @livies hq ❤️ #oliviarodrigo #livies #nyc #amexplatinum #secretshow ♬ original sound - spedx8
“There’s Nothing Like OR in NYC”
The campaign’s central headline — “There’s Nothing Like OR in NYC” — positioned Olivia Rodrigo as both a global star and a local phenomenon. AMEX harnessed this message to amplify exclusivity, connecting cardholders with once-in-a-lifetime live experiences.
This narrative highlights how OOH can create emotional engagement by turning simple words into powerful storytelling.
A brand partnership in action
The collaboration between Olivia Rodrigo and AMEX is a prime example of how strategic partnerships extend beyond the digital space. By dominating physical locations in NYC, AMEX positioned itself at the center of culture while Rodrigo connected directly with her fans.
The campaign blurred the lines between advertising, music, and live experience — delivering impact across both physical and digital channels.
OOH as cultural expression
This campaign proves that outdoor media can do more than promote — it can set the stage for culture. For fans, the streets of New York became part of Olivia Rodrigo’s story, merging branding, music, and city life into a shared cultural event.
FAQs about this campaign
What is the Olivia Rodrigo x AMEX campaign about?
It’s an OOH campaign in New York called “There’s Nothing Like OR in NYC”, featuring posters, billboards, and interactive pop-up mirrors tied to Olivia Rodrigo’s concert.
Why does the campaign stand out?
Because it merges music, urban culture, and experiential marketing, turning advertising into an interactive cultural moment for fans in NYC.
How does OOH play a role?
Large-format posters and billboards created visual impact across New York City, while OOH activations connected the brand directly with Rodrigo’s audience.
What kind of activations were included?
Three pop-up mirror installations appeared in SoHo, Williamsburg, and the East Village, offering fans a chance to unlock tickets to an exclusive show.
What can brands learn from this campaign?
That combining OOH with experiential activations creates deeper engagement, turning a campaign into a cultural event amplified both offline and online.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
