Puma launches the 2025/26 Premier League with a Tower Bridge takeover, a 10.5m floating ball, and the debut of the Orbita Ultimate PL.
A Spectacular Start to the 2025/26 Season
To open the 2025/26 Premier League, Puma staged a show‑stopping moment in London: Tower Bridge became a gigantic football goal as a 10.5‑meter inflatable ball floated down the River Thames. The activation was fronted by Morgan Rogers, the Aston Villa and England international, giving fans an unforgettable kickoff.
Puma Becomes the Premier League’s Official Ball Provider
This landmark activation marks Puma’s new role as the league’s official match ball supplier, succeeding Nike after a run that began in 2000. The move strengthens Puma’s position in global football culture and deepens its connection with supporters across the world.
Meet the Puma Orbita Ultimate PL
At the heart of the partnership is the Puma Orbita Ultimate PL. Engineered with twelve panels for even weight distribution, the ball is designed to deliver balance, control, and precision at elite speed. It debuts on the first matchday of the season and is available to fans via Puma’s official channels and select retailers worldwide.
- 12‑panel construction: Consistent flight and touch.
- Elite performance: Built for accuracy, control, and speed.
- Global availability: Offered on Puma’s site and selected partners.
Why It Matters for Sports Marketing & OOH
By turning an iconic landmark into a live canvas, Puma demonstrates how out‑of‑home (OOH) can create cultural moments that travel far beyond the physical site. The blend of spectacle, athlete presence, and social shareability shows how smart experiential design multiplies reach and impact.
- Landmark leverage: Instantly recognizable backdrops turbo‑charge attention.
- Fan proximity: On‑the‑ground spectacle that invites participation and sharing.
- Cross‑channel lift: OOH that fuels PR, social, and retail interest.
Plan Your Next Outdoor Moment
Thinking about where to launch your next sports activation—or how to pair OOH with digital for maximum effect? BM Outdoor helps brands turn bold ideas into unforgettable public experiences.
