Quick answer: Redken takes over Madrid’s Golden Mile with a wrapped bus shelter featuring Sabrina Carpenter and Evanie Frausto, turning public infrastructure into a premium beauty experience.
Frequently Asked Questions
It’s a premium OOH activation where a bus shelter in Madrid’s Golden Mile was wrapped in large-scale visuals starring Sabrina Carpenter and Evanie Frausto.
Because it turns public transit furniture into a beauty showcase, merging editorial aesthetics with urban media presence.
By placing the brand identity directly in the street, it creates visibility, recall, and emotional engagement with pedestrians and commuters.
She adds global appeal and pop culture relevance, attracting attention beyond the beauty category.
That outdoor advertising can elevate beauty storytelling, turning everyday infrastructure into immersive brand moments.
Bottom line: By transforming an ordinary bus stop into a high-impact visual space, Redken blends beauty aesthetics, celebrity presence, and OOH media. The execution showcases how luxury beauty branding can live on the streets without losing sophistication.
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#UrbanDesign
Written by: Zanni GA — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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