Quick answer: Battersea’s award-winning OOH campaign mirrors London commutes with rescue pets’ journeys home, blending empathy, creativity, and contextual DOOH storytelling.
Frequently Asked Questions
The campaign mirrors London commuters’ journeys with the heartwarming journeys of rescue dogs and cats finding their forever homes.
It was developed by New Commercial Arts in collaboration with Battersea, winning Global’s Look Ahead 2025 competition.
It uses DOOH in Elizabeth line stations with contextual, time-sensitive storytelling and playful animal interactions that connect emotionally with commuters.
OOH storytelling that leverages context and empathy can elevate brand perception, driving cultural relevance and emotional impact.
Bottom line: By showcasing rescue dogs and cats across Elizabeth line stations, Battersea and New Commercial Arts prove how OOH can transform everyday commutes into emotional, cultural stories.
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Written by: Zanni GA · Reviewed by: Ed Saenz, CEO — BM Outdoor
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