Battersea, junto a la agencia New Commercial Arts, transforma la rutina de los pasajeros de Londres con una campaña OOH ganadora que celebra los viajes de perros y gatos rescatados hacia sus nuevos hogares.
What’s the core idea behind the campaign?
The concept mirrors commuter journeys on the Elizabeth line with the heartwarming journeys of rescue dogs and cats finding their forever homes, showing how Battersea is “All in, for their journey home.”
How was the message brought to life?
Highly contextual creative executions appeared across three major stations—Bond Street, Tottenham Court Road, and Farringdon—using “gateway,” “ribbon,” and “runway” digital screens to follow passengers throughout their commute.
Why does this campaign connect with audiences?
By showcasing real rescue animals with playful, dynamic visuals—jumping between screens and interacting with copy—the campaign captures attention, creates empathy, and brings a smile to commuters during their daily journeys.
What recognition did Battersea achieve?
The initiative won Global’s Look Ahead 2025 competition, praised by judges for its creative use of physical space and ability to make everyday environments meaningful and emotionally resonant.
How does OOH amplify the campaign?
Time-sensitive content adapted to different moments of the day—lighter messaging during daytime and more commuter-focused storytelling at peak hours—highlighting the flexibility and power of digital out-of-home media.
Final thoughts: Can OOH tell emotional stories?
Battersea proves that outdoor advertising can go beyond visibility. By blending storytelling, context, and empathy, this campaign shows how OOH can drive awareness, connection, and cultural relevance with rescue animals as the stars.
FAQs about this campaign
What is the idea behind Battersea’s OOH campaign?
The campaign mirrors London commuters’ journeys with the heartwarming journeys of rescue dogs and cats finding their forever homes.
Who created the campaign?
It was developed by New Commercial Arts in collaboration with Battersea, winning Global’s Look Ahead 2025 competition.
Why does this campaign stand out?
It uses DOOH in Elizabeth line stations with contextual, time-sensitive storytelling and playful animal interactions that connect emotionally with commuters.
What can brands learn from this?
OOH storytelling that leverages context and empathy can elevate brand perception, driving cultural relevance and emotional impact.
Craft emotive OOH that resonates
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