Andrex and Bowel Cancer UK launch an Oasis-inspired mural in Manchester urging fans to ‘track their poo’ and spot signs of bowel cancer.
A Bold Mural in Manchester with a Serious Message
Andrex has unveiled a powerful mural in Lever Street, Manchester to coincide with Oasis’ homecoming concerts at Heaton Park. The artwork isn’t just a nostalgic nod to the iconic band — it’s a health awareness campaign urging people to “look back and track” their bowel movements.
Targeting fans queuing for the concert shuttle bus, the mural — titled “Roll With It” — speaks directly to adults aged 35–54, a group that often ignores potential signs of bowel cancer.
Shared by Liam and Noel to Millions
Oasis frontmen Liam and Noel Gallagher shared the mural with their followers, amplifying the campaign to over 4 million people on social media. The message is clear: tracking your stool could help save lives.
A Long-Term Commitment to Awareness
This initiative is part of a multi-year partnership between Andrex and Bowel Cancer UK. The collaboration includes educational campaigns and placing symptom information on millions of toilet paper packages every year.
Outdoor Advertising That Impacts Public Health
This campaign is a great example of how out-of-home (OOH) advertising can be used to deliver meaningful messages that go beyond branding. By combining art, music, and health, the mural creates emotional impact while raising awareness of a serious issue.
Final Message: Just Roll With It
Spotting changes in your bowel movements can be a key step in early cancer detection. The message is simple but powerful: get to know what's normal for you — and don’t be afraid to look back and track.
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