Discover Sephora's Floating Island in Bodrum: an immersive summer beauty experience blending escapism, lifestyle, and skincare magic on the Aegean Sea.
A Floating Oasis on the Aegean Sea
Drifting elegantly on the Aegean Sea, Sephora’s Floating Island became a paradise for beauty lovers, media, and influencers. This stunning oasis featured sleek modular design, lush lounging areas, and an array of summer must-haves that encouraged guests to relax, indulge, and immerse themselves in the essence of seasonal beauty.
The Summer Experience Zone
Meanwhile, onshore at Xuma Village, the Sephora Summer Experience Zone welcomed visitors to discover the latest in haircare, makeup, skincare, and fragrance. Every corner was designed with interactivity and shareability in mind, turning the experience into a content creator’s dream and reinforcing Sephora’s connection to lifestyle and community.
Next-Level Experiential Retail
This activation is a perfect example of next-level experiential retail. By merging brand, location, and mood, Sephora transformed summer energy into an unforgettable real-life escape that resonates across social media and beyond.
