Frequently Asked Questions
It’s a nationwide OOH initiative in New Zealand using officially licensed scenes of The Simpsons—mainly Santa’s Little Helper—to encourage adoption of over 2,000 retired racing greyhounds.
Santa’s Little Helper is one of the world’s most recognizable greyhounds. His connection to the Simpson family helps audiences instantly relate and rethink stereotypes about the breed.
Billboards and transit placements showcase warm, familiar scenes that spark emotional connection, helping shift public perception from ‘racing dog’ to ‘loving family pet’.
New Zealand’s ban on greyhound racing starts in August 2026, meaning thousands of dogs must be rehomed before shelters exceed capacity.
That pop culture partnerships—when authentic—can amplify purpose-driven work. By combining nostalgia, creativity, and OOH, brands can inspire meaningful social action.
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