Paramount transform Sydney bus shelters into 3D mushroom houses for the Smurfs movie, spreading joy with bold outdoor creativity.
A Magical Outdoor Activation for the Smurfs
To celebrate the release of the upcoming Smurfs Movie, partnered with Paramount to deliver a visually enchanting out-of-home campaign across Sydney. This whimsical installation includes a giant 3D mushroom roof, vibrant neon lighting, and playful visual designs that turn regular bus shelters into Smurf houses.
Designed for Families and Fans
Located in high-footfall parks like Alison Park, these installations were designed not only to advertise but also to spark imagination and engagement. With children interacting and taking photos, the shelters became pop-up brand experiences that brought the magic of the Smurfs universe to everyday commuters.
OOH Advertising Meets Storytelling
This creative build was produced by @sparkbrighterthinking, bringing together brand storytelling and functional street furniture. With Rihanna voicing Smurfette, the movie ties into the joyful energy of the display.
Conclusion
This activation blends fun, function, and fantasy — proof that 3D OOH campaigns are here to stay. From mushroom rooftops to laughter on the street, this is how modern outdoor media makes a real impact.
