SpongeBob Takes Over LA · 2025-12-11 · 4 min read · By Zanni GA — BM Outdoor
SpongeBob Takes Over LA
Zanni GA — BM Outdoor 2025-12-11 4 min read#OOH#Outdoor Advertising
Quick answer: The SpongeBob Movie: Search for SquarePants takes over Westwood with a 3D holiday billboard in Los Angeles, using bold characters and dimensional extensions to turn a standard site into a playful cinematic moment.
Frequently Asked Questions
It’s a 3D billboard for The SpongeBob Movie: Search for SquarePants in Westwood, Los Angeles, featuring SpongeBob and Patrick bursting out of the frame to promote the film’s December 19 release.
Because it uses dimensional extensions, bright colors, and holiday-themed messaging to create a playful, high-impact moment that feels more like a scene from the movie than a traditional ad.
The billboard is located in Westwood, Los Angeles, in a high-traffic zone near UCLA and surrounded by restaurants, retail, and constant vehicular and pedestrian flow.
OOH puts the characters directly into the urban environment, capturing attention at scale, generating organic social content, and building anticipation ahead of the movie’s premiere.
That combining 3D builds, seasonal messaging, and strategic placement in high-traffic areas can turn a single billboard into a cultural touchpoint that amplifies both visibility and engagement.
Bottom line: By placing a 3D SpongeBob and Patrick execution above a busy Westwood intersection, New Tradition transforms a classic billboard into a high-impact, holiday-themed OOH showcase. The campaign blends dimensional creativity, strategic placement near UCLA, and seasonal messaging to spark excitement for the December 19 theatrical release, proving how outdoor advertising can turn film promotion into a shareable street-level experience.
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Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
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