Spotify has unveiled its 2025 edition of Wrapped, the annual experience that transforms listening habits into a personalized and visually driven cultural moment. What began as a simple music recap has evolved into a global phenomenon spanning digital platforms, social media, and an international OOH Outdoor campaign. Wrapped now functions as a shared ritual, turning personal data into visual identity.
A visual identity inspired by mixtapes and retro subcultures
Wrapped 2025 introduces a visual system inspired by mixtapes and the creative energy of 1980s and 1990s subcultures. Expressive typography, saturated colors, and analog-inspired compositions turn each recap into a cultural self-portrait.
Spotify understands that Wrapped is not only about what we listened to — it reflects who we were throughout the year. This emotional resonance is what drives millions of users to share their results across platforms.
A global campaign: music, screens, and cities
The 2025 edition arrives with a large-scale campaign combining Out of Home (OOH), digital assets, and interactive in-app content. The initiative launches across 31 markets worldwide, from New York and Tokyo to London, Mexico City, and São Paulo.
A standout element this year is the return of the Wrapped-edition logos — reinterpretations of Spotify’s logo inspired by the artists, genres, and cultural moments that shaped the year. This experimental branding approach showcases how a global platform can adapt its visual narrative to local contexts.
Wrapped as a global ritual
Wrapped continues to prove itself as a modern annual tradition. Whether your top artist was Bad Bunny, Taylor Swift, Selena Gomez, or unexpected cultural trends like Huntrix, millions of users join the conversation simultaneously each year.
What once was a simple list of favorite songs has become a shared cultural event. Cities fill with musical stories displayed through billboards, DOOH screens, and urban formats that transform personal statistics into collective narrative.
When data becomes storytelling
Wrapped’s power lies in its ability to turn metrics — minutes listened, genres, artists, and songs — into emotional storytelling. These are not just numbers; they represent moods, routines, memories, and meaningful moments throughout the year.
This fusion of marketing, technology, digital culture, and outdoor advertising creates a unique global momentum. Social feeds flood with screenshots, OOH spaces fill with color, and conversations revolve around which artists accompanied our year.
A year-end transformed into a cultural experience
Spotify reinforces that Wrapped is more than a campaign — it is a celebration. A celebration of music, of fans, and of the OOH medium’s ability to amplify a worldwide message. Its blend of design, narrative, and urban presence turns the end of the year into a shared global moment.
What do you think of this 2025 Wrapped edition? Do you like how Spotify turns the end of the year into a cultural experience that extends far beyond the screen?
FAQs about this campaign
What is Spotify Wrapped 2025 about?
Spotify Wrapped 2025 is an annual experience that turns users’ listening data into personalized visual stories, combining in-app experiences with a large-scale global OOH and DOOH campaign.
How does the 2025 edition stand out visually?
The 2025 edition uses a visual identity inspired by mixtapes and retro subcultures from the 1980s and 1990s, featuring expressive typography, bold colors, and experimental layouts that feel like cultural self-portraits.
What role does OOH play in Wrapped 2025?
OOH extends Wrapped beyond the screen, with billboards and digital screens in 31 markets turning personal listening habits into public, city-scale stories that spark conversation in the physical world.
Why is Wrapped considered a global ritual now?
Each year, millions of users share their Wrapped results at the same time, making it a synchronized cultural moment where top artists, genres, and trends become part of a worldwide conversation.
What can brands learn from Spotify Wrapped 2025?
Brands can learn how to turn data into emotionally resonant storytelling, and how combining digital insight with strong OOH and DOOH presence can transform a campaign into a recurring cultural event.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
