Frequently Asked Questions
A global OOH initiative that spotlights real Starbucks baristas and everyday café moments to celebrate authenticity, craft, and human connection.
The campaign was created with the agency Anomaly and photographed by Jeremy Liebman in real Starbucks locations.
Its minimalist design—clean white space, signature green type, and genuine portraits—cuts through urban clutter and reinforces brand sincerity.
Large static and digital placements in high-traffic areas (e.g., Times Square) deliver instant, human-centered storytelling at city scale.
That leading with authenticity—real people, simple design, and a clear purpose—can build emotional credibility and cultural relevance across OOH and social.
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