Tesco launches a clever DOOH campaign with secret acrostic messages on receipts to support the England and Wales Women’s Euros 2025 teams.
Tesco Shares Secret Support for Women’s Euros Teams
In a smart and heartwarming gesture, Tesco and creative agency BBH London have launched a digital out-of-home (DOOH) campaign to support the England and Wales teams in the UEFA Women’s Euros 2025. Rather than go with a traditional billboard, the campaign features digital posters styled as shopping receipts—each line item cleverly forming an acrostic message of encouragement.
Hidden Messages in Plain Sight
Each poster looks like a standard Tesco receipt listing everyday purchases, but when read vertically, the first letters of each item spell out a secret message—cheering on the national teams. One message reads: “COME ON ENGLAND”, while another supports the Welsh team. These subtle displays are placed in high-footfall areas, allowing passersby to discover the message through a moment of curiosity or closer inspection.
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Championing Everyday Pride Through Everyday Shopping
The brilliance of this campaign lies in its simplicity—turning an everyday object into a tool for national pride. Tesco taps into its role as a household staple, aligning seamlessly with the spirit of community and support around the Women’s Euros. It also reflects how brands can use OOH media creatively to build emotional resonance, not just visual impact.
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