Bango’s “That’s a Bundle”: AI Creativity for the Subscription Era

Bango's AI-driven campaign celebrates personal subscription bundles. Over 2 billion combinations with 100+ services—freedom to choose your own mix.

Celebrating the Power of Personalization

Bango’s latest campaign, “That’s a Bundle”, is a bold celebration of a new kind of consumer behavior: personal curation. Created by tech PR and content agency Wildfire, the campaign spotlights the rising trend of building personalized bundles by mixing and matching subscription services in creative, even unexpected, ways.

Bango That's a Bundle Campaign

AI as a Creative Partner

What sets this campaign apart is its fully AI-powered execution—from image generation and video production to voiceovers. Bango and Wildfire used artificial intelligence to create dynamic visuals and audio that reflect the unique combinations made possible by Bango’s platform. The result? A fresh and engaging campaign that feels both innovative and human-centric.

A Platform for Endless Possibilities

At the heart of the campaign is Bango’s platform, which brings together over 100 subscription services under one digital roof. Consumers can now explore and create more than 2 billion unique bundle combinations, empowering them to build experiences that truly reflect their preferences and lifestyle.

Bango That's a Bundle Campaign

The Rise of the Bundle Economy

In today’s fast-evolving bundle economy, flexibility is key. Whether it’s streaming, fitness, gaming, or wellness—people want options tailored to them. Bango taps directly into this cultural shift by offering a toolset that makes subscription personalization effortless.

Conclusion: Individuality Meets Technology

“That’s a Bundle” is more than a campaign—it’s a vision of how brands can harness AI and data to celebrate individual choice. As consumers demand more control over their digital lives, Bango delivers the freedom to bundle, personalize, and enjoy—on their own terms.