Triumf Glass rolls out a colorful OOH campaign to introduce Uncle Arne's Lemoncurd ice cream, spreading summer vibes across the city.
A Refreshing Launch for Uncle Arne’s Lemoncurd
Summer has officially arrived, and with it comes a splash of citrus from Swedish ice cream brand Triumf Glass. The brand rolled out a vibrant out-of-home (OOH) campaign for its newest flavor, Uncle Arne’s Lemoncurd. The creamy ice cream with a tangy lemon center is the perfect match for hot days—and now, it’s impossible to miss across the city.
Colorful Billboards That Pop with Flavor
The campaign’s visuals are as bold as the flavor: giant billboards and street furniture painted in zesty yellows and cheerful tones, featuring Uncle Arne’s unmistakable smile and a mouthwatering ice cream cone. Whether on a bus stop or downtown wall, this OOH activation stands out, capturing attention and curiosity from passersby.
Outdoor Advertising That Tastes Like Summer
With this campaign, Triumf Glass taps into the emotional connection people have with summer treats and childhood memories. By using high-visibility formats, the brand ensures maximum reach while staying playful and relevant.
A Sweet Strategy by Outdoor Advertising Companies
This launch is a great example of how outdoor advertising companies can help brands blend creativity with strategic placement. From billboards to transit shelters, Uncle Arne’s Lemoncurd is not just a new flavor—it’s a full-blown summer mood.
