Ciuc Radler brings a fruity escape to Romania’s streets with immersive OOH experiences and CGI magic.

A Multisensory OOH Campaign in Romania

Ciuc Radler’s latest national campaign is anything but ordinary. In the cities of Iasi, Cluj-Napoca, and Bucharest, the brand has transformed standard bus shelters into immersive, multisensory spaces. Each installation features oversized tropical fruits — mango, pineapple, and lemon — alongside a misting system that refreshes commuters with a burst of tropical scent.

A Juicy Experience On and Offline

This campaign brings the fruity, fizzy essence of Ciuc Radler Tropical Mix to life not just on the street, but also online. A CGI video complements the physical installations by depicting a local landmark being overtaken by a fun, colorful fruit explosion—triggered by the simple act of opening a can of Radler.

Breaking the Routine

More than just an ad, this integrated campaign by WINK Public Multimedia is a bold expression of Ciuc Radler’s brand philosophy: delivering a sensorial and refreshing disruption to everyday life.

Conclusion

With its playful mix of outdoor and digital strategies, Ciuc Radler’s “Fruit Out Loud” campaign proves that OOH advertising can go far beyond static visuals. It’s an experience that brings the product's personality directly into the daily commute, one juicy interaction at a time.