SheaMoisture steps into the spotlight with “We Got You,” a bold beauty campaign created by JDO Global and launched across the United States in November 2025. Blending Film, OOH Outdoor, and Print, the campaign champions confidence, care, and representation through warm visuals and an unapologetically supportive message. Designed to connect emotionally with real consumers, “We Got You” uses simplicity, color, and authenticity to create a standout presence across city streets.

A message of support at every glance

The hero visual places the phrase “We Got You” front and center, set against soft peach and sky-blue tones that evoke calm, warmth, and approachability. Paired with radiant models holding the brand’s deodorant range, the creative communicates reassurance in a single instant — a promise of care that extends beyond the product itself.

SheaMoisture positions its deodorant line not just as a beauty essential, but as part of a larger movement toward celebration, empowerment, and everyday confidence. The design is minimal, striking, and crafted for fast street-level readability.

OOH created to break through the noise

In urban environments where visual clutter competes for attention, the campaign stands out through clarity and emotional resonance. The color palette is soft yet confident, allowing the product to shine without overwhelming the viewer. Clean typography, high-quality photography, and a clear message combine to create a powerful outdoor presence that feels refreshing within the beauty category.

Whether placed on building wraps, large-format walls, or transit surfaces, the creative is instantly recognizable and memorable — designed for high visibility in busy public spaces.

Film, print, and outdoor working together

“We Got You” bridges mediums with one cohesive idea: reassurance. The film component highlights real, relatable moments of self-care, while print executions extend the same tone of warmth and reliability. Outdoor amplifies the message by bringing it into the everyday pathways of consumers, turning streetscapes into touchpoints of encouragement.

Across every format, the campaign maintains a consistent visual language — from color blocking to product framing — ensuring that no matter where people encounter the brand, they’re welcomed by the same message of support.

A beauty message rooted in authenticity

SheaMoisture’s long-standing commitment to real beauty and real communities is at the heart of the campaign. “We Got You” speaks directly to that mission, presenting care as something inclusive, simple, and accessible. The imagery feels natural and relatable, reinforcing that beauty begins with confidence in your own skin.

This authenticity helps the campaign resonate beyond traditional advertising, positioning SheaMoisture as a brand that doesn’t just sell products — it shows up for its audience.

Final thoughts

With “We Got You,” SheaMoisture delivers a campaign that is visually warm, emotionally supportive, and strategically cohesive. The blend of film, print, and OOH allows the brand to meet consumers at multiple touchpoints while keeping a single, powerful message at the core: whatever your everyday looks like, SheaMoisture has your back.