Frequently Asked Questions
It’s a bold, expressive visual system celebrating the gallery’s 125th anniversary, blending heritage elements with community-generated artwork and maximalist design.
The redesign was developed by BBH Studios, drawing inspiration from East London’s energy and the gallery’s long-standing activist history.
It rejects minimalist gallery aesthetics, instead embracing handwriting, layered textures, and a vibrant electric blue palette to reflect the institution’s radical spirit.
Staff, artists, visitors, and partners contributed hundreds of handwritten and mixed-media ‘125’ lockups used directly in the visual system, keeping the community at the identity’s core.
That embracing community, heritage, and bold visual storytelling can position cultural institutions as dynamic, future-focused, and deeply connected to their surroundings.
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