Volkswagen launches the next phase of ‘YourVolkswagen’, sharing authentic fan stories with a social-first strategy and nationwide DOOH support.
Volkswagen Expands ‘YourVolkswagen’ Brand Platform
Volkswagen launches the next phase of its ‘YourVolkswagen’ campaign, a social-first initiative that tells the authentic stories of fans and drivers who have built lifelong bonds with the brand.
Real Drivers, Real Stories
The campaign highlights five Volkswagen owners with unique connections to the marque. Pritpal grew up in a family of enthusiasts, Rob restores classics including one of the UK’s most iconic Polos, and Richard has proudly owned more than 50 Volkswagen cars.
Social-First Content Strategy
Each story is produced in short-form versions of 20 and 10 seconds, designed specifically for TikTok, Pinterest, and Meta. Carousel images complement the films, maximizing reach and engagement across platforms.
Creative Direction and Production
Shot by photographer and filmmaker Tom Cockram and produced by Omnicom Production, the campaign uses a documentary-style aesthetic to bring authenticity and emotion to life on screen.
Amplification Through DOOH
Beyond social media, the campaign is supported by national digital-out-of-home activations in Liverpool, Manchester, Birmingham, and London, including a prominent presence at Storm Cromination in West London.
Agencies and Execution
adam&eveDDB London led the creative, with Six Minutes sourcing drivers who had long-standing ties to Volkswagen. Media planning and buying was managed by PHD, ensuring powerful visibility until December 28, 2025.
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