Argos Brings Dinosaur Rivalry To OOH

To celebrate the release of Toy Story 5, Argos has launched a creative outdoor advertising campaign featuring a humorous battle between two well-known dinosaur characters.

The campaign places Trevor, Argos’ beloved dinosaur mascot, face-to-face with Rex, one of the most recognizable characters from the Toy Story franchise.

Inspired by classic movie rivalries, the creative transforms the launch of the film into an entertaining showdown between the two dinosaurs.

High-Impact Sites Near Cinemas

The campaign has been rolled out across high-impact outdoor advertising locations positioned outside major cinemas throughout the United Kingdom.

By placing the creative where moviegoers are already excited about Toy Story 5, Argos ensures maximum relevance and visibility.

The strategy allows the retailer to become part of the cinema experience while strengthening its connection to one of the year's most anticipated family releases.

A Playful Movie-Inspired Creative

The artwork features Trevor confronting Rex in a scene inspired by iconic big-screen standoffs.

The campaign humorously positions the two dinosaurs as rivals competing for attention, with Trevor delivering the memorable line: “This town ain't big enough for the two of us.”

The concept combines nostalgia, humor and character recognition to engage both children and adults.

Extending The Story Through Social Media

The campaign extends beyond OOH with social content featuring Connie, another Argos brand character.

The content recreates a beloved moment from the Toy Story universe, helping build anticipation around the film while encouraging audience engagement online.

This multi-channel approach reinforces the partnership and expands campaign reach beyond physical advertising spaces.

Helping Families Bring Toy Story Home

Argos is using the campaign to highlight its extensive range of Toy Story-themed toys, games and family-focused products.

The retailer positions itself as a destination for families looking to continue the Toy Story experience after leaving the cinema.

The campaign successfully connects entertainment, nostalgia and retail in a way that feels natural and relevant.

Created By T&P

The campaign was developed by T&P.

According to Executive Creative Directors Matt Moreland and Chris Clark, the launch of Toy Story 5 created the perfect opportunity to develop a playful idea centered around dinosaurs.

Since Argos already had Trevor as part of its brand identity, the agency saw an opportunity to create a lighthearted rivalry with Rex that fans would instantly understand.

Why This Campaign Works

• Connects with a major cultural and entertainment moment.
• Uses recognizable characters to create instant engagement.
• Places OOH media in highly relevant cinema environments.
• Combines nostalgia with retail marketing objectives.
• Extends storytelling across outdoor and social channels.

Argos demonstrates how brands can leverage movie partnerships to create memorable outdoor advertising. By bringing Trevor and Rex together in a playful dinosaur showdown, the campaign captures the excitement of Toy Story 5 while strengthening Argos’ connection with families across the UK.