What changed at Lime Media

Lime Media announced key leadership appointments: Bart McCollum as President and Spencer Rose as Chief People Officer/Head of Teams & Talent—positioning the company to scale operations, people, and execution as mobile DOOH demand grows.

Why leadership hires matter for mobile DOOH buyers

For agencies and brands, leadership moves are a signal: mobile DOOH is maturing from “nice add-on” to repeatable, scalable inventory with standardized processes. When operators invest in operational infrastructure, you typically see:

• faster turnaround on routes and permits

• tighter proof-of-play and reporting

• better creative QA and fewer field issues
  That reduces risk—especially for multi-market campaigns where consistency matters.

Where mobile LED trucks fit versus static & digital billboards

Mobile LED billboard trucks are strongest when you need:

• hyper-local reach (events, retail corridors, stadium spill zones)

• high frequency around competitor locations or specific venues

• daypart strategy (rush hour vs nightlife vs weekend peaks)
  They’re not a replacement for large-format billboards; they’re a precision layer that can amplify a market plan—especially when paired with retargeting and lift measurement.

How to buy mobile DOOH like a performance channel

If you want mobile DOOH to behave like modern media, request:

• target zones (radius lists, POIs, competitor clusters)

• schedule by daypart + day-of-week

• content rules (6s/10s/15s loops; CTA versions by zone)

• measurement plan (exposure proof + lift proxy KPIs)

Lead-gen angle: what to ask for in a quote

To move fast, ask for:

• recommended routes + estimated impressions

• minimum booking length and creative specs

• reporting cadence and example post-campaign report

• add-ons: social cutdowns, QR tracking, store visit lift (where available)