In a groundbreaking collaboration, Reveal Mobile, a leading Out-of-Home (OOH) measurement provider, has joined forces with LoopMe, a trailblazing AI-powered advertising technology provider. This strategic alliance is set to revolutionize campaign performance solutions by incorporating brand lift measurement into a comprehensive full-funnel approach.

According to an official press release, the partnership aims to bolster LoopMe's suite of AI-powered, in-flight advertising optimization services. This optimization is extended across various advertising channels, including OOH, digital, and Connected TV (CTV).

"As Out of Home grows based on the value it brings brand advertisers, reliable and affordable campaign measurement is critical," emphasized Anna Bager, President and CEO at the Out of Home Advertising Association of America. "New technologies, from the application of programmatic to the deployment of experiential creative, are enhancing the efficacy of OOH, and brands marketers are noticing."

The collaboration with Reveal Mobile is a significant stride in assessing the impact of OOH campaigns on foot traffic, in-app engagements, and online activities. Lisa Coffey, Global Chief Revenue Officer at LoopMe, highlighted the importance of this partnership in delivering brand lift outcomes across all consumer advertising channels. "We are excited to expand our U.S. offering with purpose-built solutions for measuring campaign effectiveness in the OOH space," she added.

Randy Kilgore, Chief Revenue Officer at Reveal, expressed immense honor at being chosen as LoopMe's exclusive partner for Brand Lift surveys in the OOH channel. "LoopMe is a global organization with leadership in media optimization and analytics. They have the highest standards for themselves, and we're humbled to be chosen."

The partnership not only signifies a significant leap forward in OOH measurement capabilities but also underlines the industry's commitment to leveraging cutting-edge technologies for more effective and accountable advertising. As OOH continues to evolve, this collaboration between Reveal Mobile and LoopMe promises to be a driving force in elevating the impact and reach of Out-of-Home advertising. Stay tuned for exciting developments as these two industry leaders redefine the landscape of campaign performance measurement.