Revolutionizing Advertising Dynamics

In an exciting development for both the Out of Home (OOH) advertising sector and the broadcasting industry, Smart Outdoor Media has announced its acquisition of an equity stake in the dynamic north-east England DAB station, Frisk Radio.

Enhancing Campaign Capabilities

With a robust network boasting over 350 digital billboard screens, Smart Outdoor Media's move signifies a strategic evolution towards becoming a comprehensive multi-channel agency. This transformation empowers the company to craft campaigns that seamlessly integrate audio and visual elements, offering advertisers enhanced avenues to engage with their target audiences.

Frisk Radio's Strategic Leap

Frisk Radio, renowned for its innovative programming and distinctive brand identity, stands poised to reap substantial benefits from this partnership. By gaining access to Smart Media's expansive platform, Frisk Radio anticipates a significant boost in its outreach efforts, enabling it to forge meaningful connections with a broader spectrum of listeners.

A Partnership of Potential

Stuart Landreth, Director of Frisk Radio, expressed his enthusiasm about the collaboration, stating, "We've dedicated two years to cultivating the Frisk brand. While our existing listenership remains loyal and engaged, penetrating new markets has proven challenging. Partnering with Smart Media presents an invaluable opportunity to elevate our visibility, reaching tens of thousands of adults daily along key commuter routes throughout the region."

Pioneering Innovation in Advertising

Established in 2019, Smart Outdoor Media Ltd has emerged as a trailblazer in the realm of digital OOH advertising. With a diverse array of advertising screens strategically positioned in prominent locales such as the Tyne Tunnel and Sunderland's Keel Square, the company continues to set the benchmark for impactful advertising initiatives in the North East region.

Strategic Vision for Growth

Mark Catterall, CEO of Smart Outdoor Media Ltd, emphasized the strategic rationale behind the acquisition, noting, "Frisk's operational proficiency and scalable broadcasting model underscored their appeal as a partner. This union not only amplifies Smart Outdoor Media's capabilities but also positions us as a versatile multi-channel agency capable of delivering campaigns that optimize ROI for our advertisers."

As the realms of advertising and broadcasting converge, the collaboration between Smart Outdoor Media and Frisk Radio heralds a new era of integrated marketing solutions. By harnessing the synergies between audio and visual mediums, both entities are poised to unlock unprecedented opportunities for engagement and innovation in the ever-evolving media landscape.