Transforming DOOH Advertising: Plan B and Vistar

Introducing the Partnership

In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. Recognizing this, Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, a prominent OOH tech solutions provider, have forged a dynamic partnership. Together, they aim to revolutionize the digital out-of-home (DOOH) advertising scene in Thailand and Singapore, offering seamless programmatic solutions that promise to reshape the way brands engage with consumers.

Unlocking New Opportunities

Vistar Media's extensive network of agency and demand-side platform (DSP) partners spans regions far and wide, providing access to over 500 premium screens strategically positioned within 7-Eleven convenience stores across Bangkok. This partnership also encompasses numerous DOOH billboards, laying the groundwork for an expansive advertising reach.

Expanding Reach and Strategy

Initially focusing on convenience stores and billboards, the collaboration between Plan B Media and Vistar Media has ambitious plans to extend its influence to other venue types, promising a comprehensive advertising ecosystem.

Seamless Integration for Enhanced Engagement

One of the key strengths of programmatic DOOH advertising lies in its ability to synchronize seamlessly with other digital channels such as mobile, connected TV, social media, and online display. By integrating DOOH into a cohesive multi-channel strategy, brands can create a unified brand experience that resonates with consumers throughout their journey.

Empowering Advertisers with Real-Time Access

With this collaboration, Plan B Media and Vistar Media aim to unlock a myriad of new opportunities. Real-time access to Plan B Media's premium DOOH inventory coupled with Vistar's data, expertise, and suite of tools will empower global advertisers to engage their target audiences more effectively than ever before, all while delivering measurable results.

Excitement and Future Prospects

Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships, expressed his excitement about the partnership, highlighting its significance for both markets and the DOOH industry as a whole. The partnership signifies a crucial milestone in Vistar's expansion across Southeast Asia, promising exceptional DOOH campaigns that drive tangible results for advertisers.

Transforming Brand Engagement

Palin Lojanagosin, CEO of Plan B Media PCL, echoed this sentiment, emphasizing the transformative impact of integrating Vistar Media into their extensive network. By offering unparalleled flexibility and enhancing the effectiveness of omnichannel marketing strategies, this innovative approach is poised to redefine how brands engage with their audiences across multiple touchpoints, bridging the gap between online and offline interactions.

Expanding Horizons: Vistar's Collaboration with Big Tree

This groundbreaking collaboration comes on the heels of another significant partnership between Vistar Media and Big Tree, aimed at bringing premium digital screens to advertisers in Malaysia. Through this alliance, Vistar seamlessly connects advertisers worldwide to Big Tree's network of 30 digital venues, encompassing outdoor billboards, retail shopping malls, and transit train stations. This expansion ensures that Vistar buyers and DSP partners gain access to Big Tree's OOH screens for campaigns spanning the entire region.

Conclusion: Driving Innovation in DOOH Advertising

As the advertising landscape continues to evolve, partnerships like these underscore the importance of innovation and collaboration in driving meaningful engagement and delivering results that matter. With Plan B Media and Vistar Media leading the charge, the future of programmatic DOOH advertising in Singapore, Thailand, and beyond looks brighter than ever.