Insights & Case Studies

Weekly OOH advertising roundup: April 2025 Week 1. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: April 2025 Week 2. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: December 2024 Week 4. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: February 2025 Week 1. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: February 2025 Week 2. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: February 2025 Week 3. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: February 2025 Week 4. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: January 2025 Week 1. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: January 2025 Week 2. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: January 2025 Week 4. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: March 2025 Week 1. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: March 2025 Week 2. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: March 2025 Week 3. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Weekly OOH advertising roundup: March 2025 Week 4. Top billboard and DOOH campaigns from around the world curated by BM Outdoor.

Artisan sparks controversy with its “Stop hiring humans” OOH campaign promoting Ava, an AI sales agent. The bold message raises ethical concerns about automation and the future of work.

Spotify launches Prompted Playlists, turning user prompts into personalized music mixes. Featuring Lil Yachty, Summer Walker and COBRAH, the campaign redefines music discovery through mood-based listening.

Bar-S campaign, First BBQ, experiential marketing, OOH campaign, citizenship campaign, emotional branding, outdoor advertising, experiential advertising, Bar-S hot dogs, community marketing

The Ordinary launched “The Markup Marché,” a fake supermarket in Toronto where everyday foods were sold at luxury prices to expose inflated beauty industry marketing tactics.

BT launches “Behind Brilliant Things,” a nationwide campaign with Uncommon that redefines connectivity through emotional storytelling, national pride, and brand transformation.

TD Wealth launches “Reimagining Wealth Advice,” a national campaign developed with Leo Toronto that reframes financial advice through empathy, adaptability, and real-life uncertainty.

Lucky Generals launched a stripped-back OOH campaign for Boost Energy, using simple visuals and self-aware messaging to stand out in the crowded energy drink category.

Calvin Klein Fragrances launched Euphoria Elixir in Madrid with an immersive DOOH activation at Callao City Lights featuring Rosalía, live audience participation, and experiential storytelling.

Dove Sweden launches an immersive floral OOH installation to promote its Whole Body deodorant, transforming urban space into a sensory brand experience.

KFC Canada launches ‘SPICEMAN’, a reactive OOH campaign inspired by Drake’s ICEMAN rollout, blending billboards, mobile activations, and cultural timing.

KFC Canada launches ‘SPICEMAN’, a reactive OOH campaign inspired by Drake’s ICEMAN rollout, blending billboards, mobile activations, and cultural timing.

Molson Canadian transforms a viral anthem moment in Buffalo into a cross-border DOOH and experiential campaign, extending its “Cheer Canadian” platform with real-time marketing and fan engagement.

Phoenix Energy elevates its Belfast Marathon sponsorship through a dynamic OOH campaign with real-time messaging, strategic zones, and runner-focused storytelling across the city.

PNC Bank activates its “Brilliantly Boring” platform during the NFL Draft 2026, highlighting the unseen work behind success through OOH, experiential, and storytelling campaigns.

Specsavers expands its iconic “Should’ve Gone to Specsavers” platform after 22 years, using emotional storytelling to highlight expert eye and ear care services beyond routine tests.