Walmart's Data-Driven DOOH

The Navori Labs Solution Goes Live

Navori Labs Navori Labs recently deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. This groundbreaking solution is already in operation at 173 Walmart Supercenters in Mexico and 180 out of 200 in-country Sam's Club locations. The remaining 20 stores are set to follow suit, promising even more robust data and analytics for advertisers.

Data Sharing for Enhanced Ad Campaigns

Walmart's adoption of the Navori Labs QL digital signage and Aquaji analytics solution allows the retail giant to collect a treasure trove of data. This data includes customer engagement metrics and in-depth shopper demographics, which can be seamlessly shared with DOOH advertising partners. These partners promote their brands through in-store digital media networks, leveraging this valuable information to refine their ad campaigns.

Navori Labs' Aquaji solution seamlessly integrates shopper demographics and foot traffic data into the QL content management system (CMS). It also provides proof-of-play data for advertisements. This valuable information is a game-changer for Walmart de Mexico y Centroamerica and its advertising partners. It empowers them to access deep analytics, enabling real-time, store-level insights into customer behaviors. Currently, each store is equipped with a camera near the entrance that automatically tracks customers anonymously. This camera is integrated into a totem with a large built-in portrait display for digital signage content, all powered through QL software.

Walmart Connect's Vision for the Future

Walmart Connect has grand plans for expanding its digital signage capabilities. Their roadmap includes the addition of more QL-powered displays and Aquaji cameras in strategic store locations, further enhancing their digital advertising capabilities. These installations will include integration with existing system-on-chip (SoC) displays that showcase digital signage content.

According to Jonatan Fasano, head of product at Walmart Connect Mexico y Centroamerica, "The totem has an audience measurement camera that provides us with invaluable data, as it helps us better understand our customers' consumption habits in order to offer segmented strategies based on our advertisers' campaign objectives."

Beyond just increasing the number of screens and cameras, Walmart Connect is planning to deploy additional QL features, such as an advertising campaign module, advanced content scheduling, and context-aware automation for content playout. These features will reduce the need for manual content management tasks and provide advertisers with more tools to create effective ad campaigns.

DOOH Advertising Success with Data-Driven Insights

This unified solution isn't just a game-changer for Walmart Connect; it's also helping DOOH advertisers achieve greater success. They can now choose the days and times when their target demographics are most likely to be in the store, ensuring that their ad campaigns reach the right audience at the right time.

Jerome Moeri, CEO of Navori Labs, shared his thoughts on the pioneering solution, stating, "As the first to market with a unified digital signage and analytics solution, we are now seeing the benefits of this technology in action for Walmart de Mexico y Centroamerica and other Navori customers. Rather than piece together software solutions from disparate vendors with inconsistent success, the native interoperability of QL and Aquaji offers our customers in retail and other vertical markets an out-of-the-box solution that produces immediate results upon deployment to make smarter business decisions and improve the customer experience. We look forward to extending the solution into additional heavy foot traffic areas for Walmart de Mexico y Centroamerica to capture an even broader set of data for stores and advertisers."

In a world where data is king, Walmart's partnership with Navori Labs is pushing the boundaries of DOOH advertising, allowing for more targeted, data-driven, and effective ad campaigns. This innovative approach not only benefits the retail giant but also empowers advertisers to reach their audiences with precision. As the program expands, it will be fascinating to see how this collaboration continues to shape the future of advertising in the retail space.