OOH locations, availability and audience targeting for cannabis advertising, is limited to specific markets: California only. Refer to section 2525.5. of the Medical Marijuana Regulation and Safety Act. Artwork should comply with the following: No false claims. Advertising should be aimed at adults, not youth. No consumption of cannabis or promotion of intoxication depicted in ads. No promotion of medical marijuana for recreational use. No symbols that resemble established medical associations. No colloquial/slang references to marijuana. No encouragement of inter-state transport of marijuana. No medical claims. Artwork must be approved prior to contract.
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