HEINZ's 'Smack for Ketchup' Campaign: Reclaiming Control
Experience HEINZ's innovative 'Smack for Ketchup' campaign, reclaiming control over your condiment cravings with dispensing billboards.
The Frustration of Ketchup Deprivation
Are you a devoted fan of HEINZ Ketchup? Ever found yourself frustrated at a restaurant that doesn't serve your favorite condiment? Well, worry no more because HEINZ has heard your cries and is rolling out an innovative solution: 'Smack for HEINZ.'
Innovative Solution: Dispensing Billboards
In a recent campaign aimed at satisfying the cravings of ketchup enthusiasts everywhere, HEINZ is introducing dispensing billboards outside restaurants that refuse to serve their iconic ketchup. This ingenious idea stems from the insight that nearly four out of five people prefer HEINZ Ketchup over other brands when dining out. So, for those moments when you're stuck at a restaurant without your beloved HEINZ, these billboards will be your savior.
How It Works
The concept is simple yet brilliant. These smackable boards, debuting in cities like Chicago, are strategically placed outside restaurants notorious for not offering HEINZ Ketchup. From well-known fast-food chains to local hot dog joints with a side of attitude, no establishment is safe from the reach of 'Smack for HEINZ.'
Taking Action: Reporting and Redemption
But how does it work? If you encounter a restaurant that doesn't serve HEINZ Ketchup, you can report them to HEINZ through their website. For select locations, HEINZ will set up pop-up billboards equipped with QR codes. By digitally 'smacking' the board, you can redeem a personal stash of HEINZ Ketchup to keep on hand for your next visit.
Unwavering Dedication: The Campaign's Impact
The campaign doesn't stop there. Through a captivating film, HEINZ takes on famous anti-HEINZ Ketchup establishments across the country. From the oldest hamburger joint in the US to various hot dog stands, the brand showcases the unwavering dedication of HEINZ fans in their quest for the perfect ketchup experience.
Conclusion: Reclaiming Your Ketchup Destiny
So, next time you find yourself at a restaurant that dares to deprive you of HEINZ Ketchup, remember, you don't have to settle for less. With 'Smack for HEINZ,' the power to reclaim your ketchup destiny is in your hands.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Written by: BM Outdoor Editorial
Plan your campaign
Request a Quote
Share your campaign details and we'll come back within 24 hours with a recommended mix, coverage and pricing.
Discover the Latest Blogs on Outdoor Advertising in USA
Dove Uses OOH To Showcase Refillable Deodorant
IKEA Canada Launches “Assemble the World” World Cup Campaign
Dairy Farmers Of Ontario Launches Pillow Pitcher Campaign
MG Launches National “Thinking EV? Think MG” Campaign
Outdoor Advertising Options
Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit Advertising
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty Advertising
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Coverage Map
Find Your Market.
Insights & Case Studies
Latest from the Blog.
OOH trends, attention metrics, format innovations and standout campaigns from across the industry.
IKEA Canada Launches “Assemble the World” World Cup Campaign
IKEA Canada and Dentsu Creative transform everyday IKEA products into shoppable national flags inspired by FIFA World Cup nations.
Read article
Dove Uses OOH To Showcase Refillable Deodorant
MG Launches National “Thinking EV? Think MG” Campaign
Dairy Farmers Of Ontario Launches Pillow Pitcher Campaign
Raid Launches “Bugs Hate Raid” Campaign for SC Johnson
Wattie’s Launches “It’s Wattie’s You Need” Campaign
Abanca Honors Doctors With Unique OOH Installation
Comments
Be the first to comment.