BÉIS and Chipotle push outdoor advertising into playful, culture-driven territory with The To-Go Collection — a collaboration launched with a giant burrito-shaped billboard that turns Chipotle’s iconic food packaging into a bold statement about travel, design, and modern rituals. Where pop culture, food, and fashion collide, the result is unmistakably memorable.
A collaboration designed for life on the move
The To-Go Collection is an 11-piece travel capsule co-created with Shay Mitchell, founder of BÉIS. Designed to match contemporary travel habits, the line blends functionality, visual identity, and a direct nod to Chipotle’s instantly recognizable aesthetic.
Each piece draws inspiration from real food and the brand’s signature takeout packaging — transforming everyday visuals into practical, design-forward travel accessories.
Products inspired by real food
Standout items include the Burrito Crossbody, a burrito-shaped sling bag, and the Take Out Tote Bag, designed to carry food while keeping contents warm and accessories neatly organized.
The collection doesn’t take itself too seriously — but it clearly understands how to connect with audiences who value design, humor, and cultural relevance as much as utility.
A billboard impossible to ignore
To launch the collaboration, BÉIS and Chipotle translated the product idea into large-scale OOH: a towering billboard featuring a giant foil-wrapped burrito, mounted high above the street.
The execution acts as a physical extension of the product itself. No heavy copy, no explanation — just a clear, exaggerated visual that says everything at once: this is “to-go,” taken to the extreme.
OOH meets design and pop culture
In an environment saturated with messages, this activation stands out through visual simplicity and cultural insight. The burrito billboard isn’t just advertising — it’s content, built to be photographed, shared, and talked about.
It’s a strong example of how outdoor advertising can move beyond visibility and become part of the broader cultural conversation.
Final thoughts
With The To-Go Collection, BÉIS and Chipotle prove that impactful creative ideas don’t need complexity to stand out. A recognizable product, an authentic collaboration, and a bold OOH execution are enough to capture attention and spark desire.
Launched ahead of the 2025 holiday travel season, the campaign reinforces a simple truth: when design and culture align, the street remains one of the most powerful places to tell a story.
FAQs about this campaign
What is the BÉIS OOH campaign about?
It’s a travel-focused outdoor campaign that highlights common pain points faced by commuters and travelers, positioning BÉIS luggage as a smart, practical solution.
Why does this campaign stand out?
Because it uses real-life situations instead of exaggerated visuals, making the message instantly relatable and authentic.
How does OOH strengthen the idea?
By placing the message directly in transit environments, the brand connects with people at the exact moment they experience travel friction.
What makes this campaign effective for modern audiences?
Its mix of humor, insight, and context turns a simple message into a memorable brand moment without feeling like traditional advertising.
What can brands learn from BÉIS?
That understanding real consumer behavior and choosing the right environment can make outdoor advertising feel helpful, not intrusive.
Craft emotive OOH that resonates
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